Todd Lane

A 20+ year veteran of high-tech public relations, Todd’s most recent work is with ASSIA, Inc., a leading provider of high-performance software tools for dynamic spectrum management (DSM) of DSL and Wi-Fi networks. Todd and his team expanded ASSIA’s relationships and coverage in the business press, international press, and with industry analysts, and helped ASSIA to maintain an impressive compound annual growth rate. Todd is currently leading ASSIA’s PR to support the company’s new home Wi-Fi management product and its expansion to the consumer broadband market.

As PR manager for enterprise-application-integration (EAI) software start-up Century Analysis, Todd’s analyst outreach resulted in Gartner recognizing the company as the leader in enterprise healthcare EAI. The accolades from Gartner and other research firms, and increased media coverage helped the company increase sales by 30 percent for two years and position itself as an attractive and successful acquisition target for Sybase.

Todd supplemented his work in technology PR with actual engineering experience, including certificates in computer programming and UNIX system administration, roles in technical support, professional services, and IT management, and two years as a technical and marketing writer at CYA Technologies, a manufacturer of enterprise backup, business continuity, and secure-collaboration software.

Todd has worked with many technologies and technology companies during his long career, both at PR agencies and in-house, and he has produced virtually every type of campaign and document for public relations, marketing communications, technical communications, and social media. He has extensive experience in analyst relations and media relations with technology, trade, and business press in most vertical industries.

Todd holds bachelor’s degrees in music performance and French language and literature from Eastern Michigan University, and a master’s degree in early music performance practice from Oakland University.

Outside of work Todd enjoys playing various styles of guitar and lute, attending performances, traveling, mountaineering, SCUBA diving, and skiing.