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March 16, 2011

The social media 'amplified effect'
The New York Times
When the Marketing Reach of Social Media Backfires

Social media like Facebook, Twitter, and YouTube have been embraced by Madison Avenue as effective new ways to reach consumers.  But what happens when behavior on social media is deemed antisocial?  Two large marketers, Aflac and the Chrysler Group, are struggling to answer that uncomfortable question in the wake of incidents that took place within days of each other.  The incidents, involving remarks on Twitter that were judged to be tasteless, inappropriate and insensitive, point out some inherent risks of social media...
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Clear, concise, timely and effective
ABC News
Egypt Shows the Power of PR

In the first few days of February, less than a week after peaceful protests broke out in Cairo's Tahrir Square, state-sponsored thugs thundered through the ranks of demonstrators.  Some came loping on horses and camels, others were counter-revolutionary bovver boys on foot, looking for heads to kick.  Soon after, news cameras were capturing pitched battles with the inevitable hand-launched Molotovs arcing dramatically against the night sky.  As much a battle of wills and ideals, this was a battle of messages...
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Social media is changing how we work
The Independent
Want to Grow Your Business? It’s Time to Get Social

Only a little while ago, networking for most growing businesses meant squeezing a few hours out of an already busy day to attend an indifferent lunch with a few other business people of various kinds in a nearby hotel or restaurant.  Not any more.  The social media revolution led by Facebook and Twitter that has transformed how people stay in touch with each other is starting to take hold in the business community...
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Strategic social media for small businesses
The Huffington Post
Social Media Monitoring: It Pays to Listen

In my last post I talked about the importance of integrating social media into your small business strategy.  Social media is not just changing the face of marketing, advertising, or media - it is also impacting the way small businesses qualify leads, drive revenue, even create and sell products.  Today I focus on one of the key elements of this brave new world: listening.  In the new vernacular it's called social media monitoring.  I prefer to think of it as a technology solution to what my mother told me growing up: God gave you two ears and one mouth for a reason...
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Smart Quote

"The only way to put out a social media fire is with social media water." 

-- unknown

Diboll & Associates
Marketing and Public Relations
2585 Union Street, Suite Three
San Francisco, CA 94123