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Between The Lines

March 2, 2011

If you know it's coming, start to prepare
Public Employee Unions Failing Badly at Public Relations

While Wisconsin’s governor Scott Walker has managed to ignite the passion of union supporters throughout the country, the fact that Walker has pushed his union-busting efforts to the brink of success speaks volumes as to how the nation’s public and private unions have failed to read the tea leaves and prepare for the onslaught...
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Watson's PR wonderment
Fast Company
What IBM Watson Means for PR

I'll admit, I've given IBM a hard time about superfund sites in the past. Maybe you wouldn't call me the company's biggest fan. But, my geeky nature was captivated by everything Watson in the weeks and months leading up to the Jeopardy "machines taking over the universe" saga.  Deep Blue 2.0. And I loved every minute of it.
I watched in nerdy awe the Nova special all about AI ("The Smartest Machine on Earth"). I played against Watson with the IBM infographic  on the New York Times website. Watson, you had me at mechanized hello...
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Do you have a crisis communication program in a size LARGE?
JCPenney Caught Gaming Google - Crisis Communication Analysis

JCPenney (JCP (NYSE)) can not afford to ignore the media attention surrounding claims that they manipulated search engine results in order to appear at the top of Google search listings.
There has now been a major profile in the New York Times and JCPenney is suffering a blight on their reputation. They need to worry about their company, their customers, and future prospects and yes, even the people at Google. Google does not like to be toyed with...
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Ren's wizard of Oz public relations strategy
Huawei’s PR Strategy: Everything But the Boss

Whatever one thinks of the debate over Huawei’s relationship with the Chinese government and how it should be treated in the U.S., one thing is clear: The Chinese company has dramatically upped its public relations game in its quest for American acceptance.
Just a few short years ago, when Huawei was making its doomed bid with Bain Capital LLC for a minority stake in 3Com, the Chinese company was something of a PR parody. It didn’t have an in-house spokesman who could speak to the media (an earlier spokesman had departed, and went unreplaced for months)—extraordinary for a company that had nearly $20 billion in global revenue in 2008 and was involved in a major M&A transaction. Huawei had retained an outside PR agency, but hadn’t empowered it to respond to most inquiries...
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Smart Quote

"The best way to predict the future is to create it." 

-- unknown

Diboll & Associates
Marketing and Public Relations
2585 Union Street, Suite Three
San Francisco, CA 94123