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Between The Lines

January 05, 2011

PR Highlights of 2010
Public Relations Learned the Hard Way -- The Wall Street Journal
Amid harsher government scrutiny and lingering public mistrust of business, 2010 saw more than its fair share of corporate crises. Some of the biggest stemmed from unexpected events, such as Toyota Motor Corp’s safety problems and BP PLC's oil spill. But crisis-management experts say some companies compounded their woes by botching the initial public-relations response...
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Crisis Management or Mismanagement
Rolls-Royce and BP Needed To Get Their Story Out - And Say Sorry -- The Guardian
If the last year has taught us anything, it's that our biggest firms aren't much good at handling difficult public relations situations. This has been an annus horribilis for two of British industry's best-known brands: BP and Rolls-Royce. ...
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BofA Protectively Taking Indendiary Domain Names - Public Relations Success? Or Desperation?
Facing Threat From WikiLeaks, Bank Plays Defense -- The New York Times
By the time the conference call ended, it was nearly midnight at Bank of America’s headquarters in Charlotte, N.C., but the bank’s counterespionage work was only just beginning. A day earlier, on Nov. 29, the director of WikiLeaks, Julian Assange said in an interview that he intended to “take down” a major American bank and reveal an “ecosystem of corruption” with a cache of data from an executive’s hard drive...
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Marketing and Public Relations
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San Francisco, CA 94123