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Between The Lines

September 8, 2011

Hungry for some good PR?
Time Techland
Man Uses Twitter To Get Free Morton's Steak Dinner Delivered to Airport

If you've ever suspected that maybe, just perhaps, you're not really doing social media right, here's something that might reinforce that feeling for you: A man got a free steak dinner delivered to him as he disembarked a plane following a long flight, and all because of one cheeky tweet... 
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Public Relations is a flattering color
The "Situation" With Abercrombie & Fitch Likely a PR Stunt

When Abercrombie & Fitch publicly requested Michael 'The Situation' Sorrentino, a character in MTV's TV show The Jersey Shore to cease wearing A&F products, a media statement was distributed with the title, "ABERCROMBIE & FITCH PROPOSES A WIN-WIN SITUATION" in which the company stated: ...
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8 ways to get some media attention

The New Rules of Getting Press for Your Start-up

Now that you’ve made the bold move of opening up your own business, you’re likely faced with the challenge of spreading the word about your goods or services to potential customers. One of the most cost-effective ways to build buzz around your start-up is to get it covered by the media, either local or national. But how does one go about doing that...
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Just saying...
Behind Every Responsible Company... Is a PR Aency

They say, behind every successful brand is a P.R. agency. How about: Behind every responsible brand is a P.R. agency? At least for Ruder Finn, that’s the new mantra. The renown agency recently announced that it would set up its “CSR experience” as a separate practice devoted to corporate social responsibility...
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A worm in Apple
Apple Defends Itself After Pollution Allegations

Apple has defended its environmental record after allegations that some of its suppliers are polluting in China. The technology giant said that it was committed to the highest standard of social responsibility. The comments come after a report by Chinese environmental groups claimed a number of Apple manufacturers were discharging harmful pollutants. Chinese companies have often been criticized for focusing on output rather than environmental issues...
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Driving out of a crisis
How Toyota Used Social Media To “Digg” Itself Out of a PR Nightmare

In January 2010, Toyota, faced a nightmare situation for any brand, but particularly for one that staked its reputation on safety and quality: The company had to recall 2.3 million vehicles because of faulty accelerator pedals. Suddenly, Toyota was trending on Google and Twitter on a daily basis, but for all the wrong reasons. Auto brands had faced similar crises before — Audi in particular grappled with a gas accelerator recall in the 1980s — but none had done so under the 24/7 scrutiny of social media...
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Smart Quote

"Stay hungry, stay foolish, and never settle."

-- unknown

Diboll & Associates
Marketing and Public Relations
2585 Union Street, Suite Three
San Francisco, CA 94123