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February 08, 2011

SOS - Save Our Stock. Steve Jobs on medical leave
Panic sets in as Apple announces medical leave for Steve Jobs -- The Tech Herald
In a letter addressed to employees, later released publicly by Apple, chief executive Steve Jobs announced he would take another medical leave of absence.  The moment the letter hit the wires, speculation, fear, and panic ruled the headlines. Is all this worry necessary? “At my request, the board of directors has granted me a medical leave of absence so I can focus on my health. I will continue as CEO and be involved in major strategic decisions for the company,” Jobs wrote...
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Classic crisis management - or did Taco Bell say too much?
Taco Bell’s PR is Way Outside the Bun -- The Huffington Post
The story that grabbed my attention last week was Taco Bell's class action lawsuit challenging the actual beef content in the chain's beef tacos. Taco Bell responded with what appeared to be an example of public relations crisis management at its best, but with one major flaw: in rebutting the lawsuit, Taco Bell appears to have trashed its product.
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Wouldn't want to be in Kenneth Cole's shoes after Cairo tweet
Kenneth Cole Egypt Tweets Ignite Firestorm -- CNN Money
Fashion house Kenneth Cole Productions became the target of the Internet's collective wrath on Thursday after the company's namesake chairman tweeted a promotion that joked about this week's escalating protests in Egypt.  The controversy began after Kenneth Cole posted the tweet to the company's official twitter account, around 10:30 a.m. ET: "Millions are in uproar in #Cairo.  Rumor is they heard our new spring collection is now available online... - KC." The post included a link to the company's online store.
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Goldman Sachs' - a superb example of social media presence
Goldman Sachs Aces Social Media -- Forbes
I sat down with Richard Edelman, President and CEO of Edelman PR, at the World Economic Forum in Davos.  Edelman is a gregarious guy who has a keen sense of understanding how companies can and should thrive in the social media space.  He told me that almost all companies should have a social media presence, mentioning Goldman Sachs as one company that has done a superb job embracing their online presence.
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Smart Quote

"The purpose of learning is growth, and our minds, unlike our bodies, can continue growing as long as we live." 

-- Mortimer Adler

Diboll & Associates
Marketing and Public Relations
2585 Union Street, Suite Three
San Francisco, CA 94123