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Diboll & Associates' trade outreach program cemented the product's appeal with retailers and pushed adoption towards its current 2200 merchants in 44 states; our consumer outreach program drove early customer appreciation towards its present groundswell of 2.9 million users.

Pay By Touch Before
  • Young company crafting new industry niche and needed to educate audiences (both consumer and retail) and gain acceptance

The Challenge
  • Inform key audiences not only that Pay By Touch is vital to them, but why it is an important new technology
  • Penetrate target retailers to offer Pay By Touch at check out
  • Persuade consumers that Pay By Touch is a more desirable solution that traditional payment methods
  • Gain and maintain investor confidence

The Strategy
  • First develop receptivity in merchant community to offer Pay By Touch as payment option
  • Capitalize on product availability in store to engage consumers
  • Leverage consumer acceptance with additional retailers for more merchant partners
  • Actively share news and milestones with existing and prospective investors

The Tactics
  • Blitz trade media with Pay By Touch news and information; secure key speaking opps for spokesperson with relevant conferences; participate in relevant trade shows
  • Secure select media coverage in top-tier business publications to reach merchant/business community
  • Once Pay By Touch available in stores generate publicity on biometrics and payment options; provide in-store education kiosks for consumers; provide in-store guidance for consumer enrollment
  • Disseminate information on new launches for investors and investment community

The Results
  • Pay By Touch routinely covered in relevant trades such as Credit Card Management, American Banker, Retail Week, Integrated Solutions for Retailers, Digital Transactions; spokesperson frequent speaker at industry conferences
  • Pay By Touch covered repeatedly in Wall Street Journal, and in New York Times, Business Week, Financial Times, San Francisco Business Times on CNN, Fox News, and other business outlets, spokesperson frequent speaker at banking and private equity conferences
  • Pay By Touch featured in USAToday, Christian Science Monitor, on ABC News and other consumer outlets

Pay By Touch After
  • Nationwide chains have installed Pay By Touch at checkout including Albertsons, Piggly Wiggly, Thriftway and Pick n' Save Metro Market
  • Consumers have readily accepted Pay By Touch, enrolling in significant numbers to encourage Piggly Wiggly (among others) to expand their product installation
  • Investors and strategic partner programs continue to gain momentum